Borković, Vesna
      Strateški marketing malih i srednjih hotelskih poduzeća u Hrvatskoj / Vesna Borković.

Prijevod naslova:
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UDK: 338.486 (497.5)

KST: 361; KST: 363; KST: 2221
* marketing u turizmu - općenito * marketing u turizmu - posebna pitanja * hotelijerstvo
* znanstveni članak
* politika plasmana * strateški marketing * mali i srednji hoteli

* marketing in tourism - general * marketing in tourism - specific issues * hotel industry
* marketing policy * strategic marketing * small and medium-sized hotels

U: Tourism and hospitality management OTPIS 2021. Vol. 1 (1995), No. 2. - 279-290.

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