Kara, Ali
      Marketing strategies for fast-food restaurants: a customer view / Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu. - 1995.

* znanstveni članak

* consumer behaviour * consumers * fast-food industry * food * marketing strategy * USA

1. Kaynak, Erdener
2. Kucukemiroglu, Orsay


U: International journal of contemporary hospitality management OTPIS 2019 - SVE. Vol. 7 (1995), No. 4. - 16-22.

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