Ahmed, Zafar U.
      The need for the identification of the constituents of a destination's tourist image: a promotional segmentation perspective / Zafar U. Ahmed

KST: 4222
* image
* znanstveni članak

* image
* image constituents * total image * destination image * tourism promotion * segmentation

U: Revue de tourisme = The tourist review = Zeitschrift für Fremdenverkehr. Vol. 51 (1996), No. 2. - 44-57.
Vol. 51 (1996), No. 2